1. Unsolicited sms spam messages without prior consent.
2. Repeated follow up messages.
3. A non-working service cancellation address.
Before fining the company OPTA had decided to give SD&P two periodic penalty payment decisions in order to force SD&P into stopping this breach of the Dutch Telecommunications act and to add a working cancellation address. SD&P has appealed OPTA’s decision at the administrative court in Rotterdam.
This fine is one in a long row which proves that OPTA is a world leading actor in the fight against spam. Fighting spam does make a difference. The more countries that follow this example, the more difficult it will become for spammers to apply their irritating but also often harmful trade.
P.S. The reason why there is ca. 9 months between this decision and the publication date is that OPTA was forbidden by court decision to publish a decision straight away.
Wout de Natris
Leiderdorp, 13 January 2011